Partner Article

Packhelp secures $10 million to bring custom-packing to the world

Packhelp, the startup that allows users to design and order their own custom-branded packaging, has just raised $10 million to accelerate growth in Europe.

Founded in 2015, Packhelp was built as a solution for the painful experience of ordering custom-branded packaging. The company founders decided to leverage their knowledge in the marketing and technology space to disrupt an traditionally old-fashioned industry. The result of their venture is an intuitive app that allows anyone to design and order their own packaging in just a few clicks.

The team has now grown from six to 60, and is currently strengthening its positioning across Europe, serving over 10,000 customers in over 30 countries. With a significant presence in Germany, France and the United Kingdom, Packhelp will be using this new capital injection to increase market share in the UK and other countries at scale.

Packhelp fills the needs of independent sellers and large e-commerce businesses, with customers such as H&M, Uber, Google, BMW, Wrangler, EA and L’Oreal.

The Series A round was led by White Star Capital, the international VC firm known for its investments in Dollar Shave Club, Clark, Meero and Freshly.

The financing round will also help the company to launch new products and further develop Packhelp Pro, the company’s bespoke service for wholesale customers.

Packhelp uses technology at its core, with an elegant self-serve design tool allowing customers to create their own designs; part of this investment will be used to grow the tech team responsible for bringing innovation to this traditionally pen and paper industry.

The Series A funding will also be used to strengthen and establish more cooperation with partners and suppliers. Packhelp already cooperates with a number of logistics companies, like DB Schenker and online marketplaces, such as Etsy, to provide independent sellers with the products needed to serve a top-notch unboxing experience.

“Packhelp’s founders have managed to find a unique business model. They’ve used cutting-edge technologies to make personalized packaging accessible for everyone, rather than just medium and big business. It’s the technology, unique sales process, superior customer service and constant expansion of their range that helps them conquer new markets. Packhelp is on track to become one of the major players on the global packaging market.” said Nicholas Stocks, General Partner at White Star Capital.

“We’re proving how important the unboxing experience is for not just the e-commerce industry, but for anything that’s sold in packaging. We work with thousands of brands from all over Europe, and for them, we aren’t just a supplier of their boxes, but rather their partner who’s partially responsible for the way their product is presented to their consumer. We are delighted by the trust our existing investors have in us, and we are looking forward to working alongside White Star Capital. Their support will help us to further strengthen our position in European markets and expand our product range with new, fully biodegradable products. Packhelp is whole-heartedly committed to environmental protection and we want to support our customers as they strive to reduce their business’s environmental footprint.” added Wojtek Sadowski, Packhelp CEO & Co-Founder.

This was posted in Bdaily's Members' News section by James Arthur .