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Innovative Insurer AIG Life Ltd Turns to Yorkshire Digital Agency Bolser for Web Redesign

Award-winning Leeds digital agency, Bolser, is celebrating being commissioned by AIG Life Ltd, the UK subsidiary of leading global insurance company American International Group, Inc. (AIG) to deliver a new website that will incorporate AIG’s recent acquisition of Ellipse.

Bolser delivers marketing and communication strategies for national and international clients with a particular emphasis on digital, web and mobile marketing. Following Bolser’s successful relationship with big names such as EE, KFC, Xbox, Taco Bell, Battersea Power Station and Microsoft, the award-winning digital agency is looking forward to adding AIG to this impressive list.

AIG Life Limited, a specialist protection provider in the UK, distributes group and individual protection insurance products to consumers through financial intermediaries, employee benefits consultants and partnerships, to provide financial and practical support for individuals, families and businesses when illness or injury threatens their life, lifestyle or livelihood.

Ashley Bolser M.D. at Bolser Agency said: “We’re delighted to work alongside AIG Life Limited on this exciting project. The team at Bolser are motivated by helping clients optimise their digital technology and with their industry reputation for innovation AIG Life Limited are an exciting partnership for us to secure.”

Commenting on the partnership, Sue Helmont, Head of Marketing at AIG Life, added: “Bolser have impressed us with their flexibility and pragmatism whilst never losing sight of the importance of the customer and the user experience”

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