Leeds creative agency wins tech firm contract to overhaul digital presence

Leeds-based Tall has been appointed by global SaaS technology firm, Sorted Group, to enhance the brand’s digital presence.

The three-month project will see Tall updating Sorted’s existing brand guidelines, reviewing the firm’s digital outputs and ensuring overall brand consistency.

Manchester-based, Sorted works with international clients to provide custom-built, software applications for logistics and supply chain solutions.

Founded by CEO David Grimes in 2010, Sorted has gone from a small-scale operation at his parents’ kitchen table to a global business in just seven years.

High-profile clients include ASOS, Lush, French Connection and Missguided.

Co-director of Tall, Guy Utley, said: “Sorted approached us knowing their brand guidelines did not detail the thinking or guidance required for their teams to market across digital channels, which was one of the first ways customer interacted with Sorted when looking to make a buying decision.

“We worked with Sorted’s creative in-house marketing team to take their existing brand and apply a digital-first approach to ensure it works across all channels.”

Tall will work alongside Sorted’s in-house marketing team to apply a digital-first approach to the brand.

The project will also outline how Sorted’s personality should be showcased through future digital creations including responsive user interface layout, cards, buttons, iconography, animation, email marketing and social media.

Established in 2011, Tall operates in a diverse range of sectors and has built a solid reputation in the North for digitally enhancing brands and user experience.