Member Article

MyFirmsApp Appoints New Head of Marketing

Darlington, April 2nd, 2019 – MyFirmsApp announced today that it has appointed Nicole Matues as new Head of Marketing. Nicole is set to play a key role in helping meet the company’s growth plans and continuing its successful transformation into a world-leading, digital-first Fintech company serving its target market of accountants in practice.

Nicole brings a wealth of experience in brand marketing, digital demand generation and product marketing to MyFirmsApp. She previously led the marketing and communications strategy for the Utilitywise Group and before that she worked at Sage UK, where she held a number of marketing positions including Campaign Marketing Manager, Marketing Programmes Manager and Commercial Development Manager.

Gavin Disney-May, Executive Chairman, said: “We are delighted that Nicole is joining us as Head of Marketing. She has built up an incredibly strong knowledge of this niche sector and this will play a vital role in our plans to grow a tailored digital communication and content platform developed specifically for accountants in practice.”

Nicole added, “I am thrilled to be joining the company at such an exciting stage of its growth. The MyFirmsApp digital platform solves the challenges of accessibility and responsiveness for accountants operating in this highly competitive climate and facilitates the level of communication high value clients expect in an always-on world.”

MyFirmsApp makes accountancy businesses better and helps them grow by ensuring vital communications are future-proofed for the new digital era and competitive advantage and loyalty is maintained through improved engagement and interactions.

This was posted in Bdaily's Members' News section by MyFirmsApp .