Airport goes digital to boost North East tourism

Newcastle International Airport has launched a new multimedia website as part of an inbound tourism strategy to attract visitors to the North East.

The newly developed platform, branded Visit North East England, will feature video content, articles and images promoting different areas throughout the region, and will be available in a range of languages including Chinese Simplified, Spanish, French, German and Dutch.

Newcastle International Airport’s Chief Executive, Nick Jones, commented: “The tourism project is set to be hugely beneficial to the region by increasing the number of visitors coming to the North East.

“There has been nothing similar to this done by any other UK airport, and I am looking forward to seeing the region’s reaction to this exciting project.”

As part of its wider tourism strategy, the airport has collaborated with regional partners such as NewcastleGateshead Initiative, Visit County Durham, Northumberland Tourism, North and South Tyneside Councils, Tees Valley Combined Authority and Sunderland City Council.

Cllr Iain Malcolm, leader of South Tyneside Council and chairman of Newcastle International Airport, said: “One of the biggest opportunities for growth in the North East is tourism and we know that our culture and visitor attractions are defining attributes that make our region distinctive and special.

“Through strong partnership working and collaboration with regional and national partners, we now have our very own inbound tourism strategy that will continue to build the global profile of the North East.”

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