Parisian fashion brand gives Carnaby Street a bohemian twist with new store opening

Premium Parisian womenswear brand, ba&sh, is to join the growing group of international fashion retail stores in Carnaby this spring.

Set to open this month at 20 Beak Street, Shaftesbury announced the news today (April 4), and the new 1,250 sq ft store will bring ba&sh’s bohemian femininity with classically tailored pieces to London.

To celebrate the brand’s 15th birthday, ba&sh has released its spring/summer 2019 collection with its new muse, famed model Claudia Schiffer, who is also the face of the new collection.

Visitors to the Carnaby store can expect to see pieces from the range, which has taken inspiration from Schiffer and the empowering supermodel era of the 90s; laminated belted jackets, vintage t-shirts and denim jackets reinvented for today.

Addy Williams, senior retail portfolio manager at Shaftesbury, said: “Shaftesbury welcomes ba&sh to Carnaby, a brand respected for its high-quality womenswear and a fantastic addition to the area to sit alongside existing fashion brands such as Our Legacy Womens, The Kooples and Sweaty Betty.”

Hanover Green Retail and Colliers acted on behalf of Shaftesbury.