Partner Article

Hotfoot Design wins competitive pitch for Thwaites’ iconic Funny Girls

Thwaites has selected Hotfoot Design to refresh the brand identity and website for the iconic Blackpool showbar Funny Girls, following a competitive pitch.

The award-winning Lancaster creative agency will produce a new brand identity and website to communicate the unique experience of attending this hugely entertaining drag show and to help drive enquiries and ticket sales.

The appointment comes as part of a new era of investment and development in the much-loved Funny Girls club, which was acquired by Thwaites in January 2019.

Hotfoot Design will create a responsive website for Funny Girls with an integrated ticketing platform and the ability to request music from host DJ Zoe in real time, along with other features that will bring the show to life.

The project will convey the glamour and excitement of the unique burlesque cabaret show, and create a sense of anticipation and delight to match the immersive experience of Funny Girls.

Director of Pubs and Brewing at Thwaites, Andrew Buchanan, said: “This is our first step in breathing new life into the iconic showbar after acquiring Funny Girls in January. The show has been a popular part of Blackpool’s nightlife for decades and it’s still a brilliant night out.

“Our initial plan is to make sure we create a website and brand that reflects that fantastic experience. We’re delighted to be working with Hotfoot Design to make this happen.”

Charlie Haywood, founder and creative director at Hotfoot Design, said: “Funny Girls is a Blackpool institution with worldwide recognition, so we couldn’t be more thrilled to have been chosen as the agency to refresh its brand and website as part of this new chapter in its story. We’re looking forward to working with Thwaites to deliver on our strategic and creative approach to the brief, which supports its aim of ensuring Funny Girls remains a must visit venue and icon of the Blackpool entertainment scene.”

The agency, which has a specialism in hospitality and leisure, has also recently created a new brand and website for another great Blackpool entertainment institution, Trevor Chance’s Legends, further increasing its focus on the sector.

In addition to a host of new client wins, Hotfoot Design has seen a successful start to 2019 having recently won Creative Business of the Year at the Red Rose Awards.

This was posted in Bdaily's Members' News section by Stacey Waugh .