Partner Article

Lancashire Cricket and Rewards4Cricket team up

Lancashire Cricket is pleased to announce it has teamed up with Rewards4Cricket, a rewards programme dedicated to cricket fans, ahead of the 2019 season as the Club continues to strengthen fan engagement and benefit programmes for Members and supporters of the Red Rose.

The Rewards4Cricket programme, operated by the UK’s largest operator of sports-based rewards programmes (Rewards4), is initially focused on providing new ways to reward supporters for their loyalty when purchasing tickets and Memberships at Emirates Old Trafford.

With over 4,500 retail and high street partners, the Rewards4Cricket programme enables loyal cricket fans and supporters to collect points on their everyday spending and redeem these against the cost of Memberships, match day tickets, and merchandise in Lancashire’s Official Store.

The Club and Rewards4Cricket will work together to grow a database of engaged fans from the wider community in the North West by providing the opportunity to win some great cricket experiences as well as saving money when watching Lancashire or England at Emirates Old Trafford.

Jonathon Nuttall, Lancashire Cricket’s Head of Ticketing & Digital Systems, said: “Our Members and supporters are at the heart of everything we do. Their loyalty to the Club over the years has been incredible and we always strive to reward that commitment by providing them with the best possible experience.

“Creating a rewards and loyalty scheme for our supporters has been a priority since engaging with our new ticketing supplier, SecuTix. It made perfect sense for us to partner with Rewards4Cricket, the UK’s market leader in sports rewards, through their integrated system.

“We’re delighted to be working with Rewards4Cricket to introduce an award-winning platform which will offer our fans fantastic rewards and an opportunity to make great savings on their international, domestic and Vitality Blast tickets, Lancashire Memberships as well as the Kia Super League.

We are also looking forward to welcoming new cricket fans to the Club from the wider Rewards4Cricket membership base.“

The Red Rose joins other counties including Durham, Hampshire, Worcestershire, Glamorgan and Warwickshire who currently work with Rewards4Cricket.

Tom Cowgill, Director and Co-Founder of Rewards4Cricket, added: “Our Rewards4Cricket membership is growing rapidly and partnering with Lancashire Cricket not only enables us to welcome and reward their Members and supporters but also provides our existing members with another great redemption opportunity.

“We’ve managed to secure a unique position in providing unprecedented ways to reward fan engagement and county cricket clubs are recognising that they can benefit from this.

Rewarding devoted fans by turning everyday spending into savings is proving to be a compelling concept for many, especially when it can be achieved at no cost to the club or county.

“We’re looking forward to welcoming Lancashire supporters to the Rewards4Cricket programme and helping them to use their points to buy tickets and Memberships, so they can enjoy even more unforgettable experiences at Emirates Old Trafford.”

This was posted in Bdaily's Members' News section by Sara Donnelly .