polar
Michael Reid, sales director of Polar Krush, with the new paper straw.
Jane Imrie

Northumberland firm Krush-ing it with eco friendly spoon straw

Iced drinks specialist Polar Krush has eliminated plastic straws from its business by launching a 100 per cent environmentally friendly spoon straw.

Based in Ashington, the family business has gained a global customer base since its establishment in 1994.

With key themes for 2019 being “natural”, “healthy” and “responsible”, the firm developed a 100 per cent biodegradable paper spoon straw after receiving feedback from customers.

The paper straw forms part of a 4-year multi-million pound investment programme in the brand, including investing in solar panelling at its UK factory, using eco-friendly collapsible packaging and investing in a fleet of electric powered vehicles.

Michael Reid, sales director of Polar Krush, said: “You only have to switch on the television or open a newspaper to read about the concerning situation the planet finds itself in due to the high level of plastics clogging up our waterways and finding their way to landfill.

“At Polar Krush, our customers are predominantly families with children and as a company we care about protecting the world they are inheriting.”

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