Sunny outlook for Tancream after boosting turnover with export deals

A Yorkshire manufacturer of self-tanning sunscreen has increased its turnover by a third after securing new export distribution deals.

Easingwold-based business Tancream has secured a deal with Irish health and pharmaceutical distributor Pharmed as well as a distributor operating in Estonia and Finland.

Founded by Gillian Robson and Katy Foxcroft after they identified a gap in the market for a single tanning sunscreen product, Tancream claims to be the world’s first skin cream to combine SPF50 and ultra UVA sun protection with self-tanning agents.

Katy Foxcroft, co-founder and director of Tancream, explained: “As people around the world are becoming increasingly aware of the potential for sun damage no matter what the weather, exporting has grown on our radar.”

With support from the local Department for International Trade (DIT), the company has been able to secure the export deals as well as explore trade options around the world, including opportunities Germany, Dubai and South Africa.

Mark Robson, Head of Region - Yorkshire and the Humber, Department for International Trade said: “Tancream has developed a product that fits a global market niche and is already reaping the rewards.

“Exporting can help businesses like Tancream achieve greater profitability and resilience, but the process can also have its challenges, which is why we’re on hand to offer our support and guidance.”

Speaking about the support received, co-founder Katy added: “Thanks to DIT’s support we have secured a new deal overseas and have further opportunities on the horizon.”