London startup raises over £2m to push AI in video production

London-based startup Synthesia has raised $3.1m to continue its mission in helping brands and content creators scale their video production using AI.

This financing was led by LDV Capital, early investor Mark Cuban, and joined by new investors MMC Ventures, Seedcamp, Martin Varsavsky’s VAS Ventures, TransferWise’s co-founder Taavet Hinrikus, Tiny VC, and advertising executive Nigel Morris.

Synthesia’s cloud-based platform ENACT enables customers to generate personalised and interactive video content for their audiences.

Victor Riparbelli, co-founder and CEO of Synthesia, said: “Consumers and employees today expect video-based communication that is tailored to them.

“For companies it’s difficult to deliver these experiences because the conventional ways of creating video content is a physical process that simply doesn’t scale.

“Our mission is to make it easier to bring creative ideas to life without the traditional barriers of time, budget and skills. We are excited to collaborate with a great and diverse team of investors to execute on our vision.”

Synthesia was founded by a team of researchers and entrepreneurs from UCL, Stanford, TUM and Foundry.

Prof Matthias Niessner, one of the co-founders of the company, is behind some of the most well-recognised research projects in the field Deep Video Portraits and Face2Face.

Synthesia’s customers already include global brands such as Accenture, McCann Worldgroup, Dallas Mavericks and Axiata Group.