Member Article

Design Integrity celebrates business growth with team expansion

Brand-led creative studio, Design Integrity, is celebrating the growth of its business with two brand new hires.

The Liverpool-based studio has welcomed its first full-time staff members, graphic designer and frontend developer, Nola McIntyre and junior graphic designer, Na Yu, to support client demand and business growth.

Design Integrity was founded in 2017 by Stephen Murray after nearly a decade in the industry. Before establishing his own studio, Stephen worked for household names such as Nike, Dyson, Adidas, Shop Direct, Very.co.uk, John West UK and United Utilities. He was instrumental in Shop Direct’s 2013 rebrand and designed the Dyson ‘Heat Wave’ ad campaign, which generated half a million pounds gross revenue for the company.

Focused on brand-led creative campaigns with the power to command long-term customer buy in, Design Integrity has enjoyed strong growth since its establishment, winning high-profile clients such as Birmingham City Council, Shared Lives Plus, Ford Motors and the Anglican Diocese of Liverpool.

Stephen said: “Design Integrity has enjoyed steady growth in its first 18 months, which aligns perfectly with our values and vision.

“Being a brand-led creative agency means that we encourage clients to put their values at the very heart of all their creative and technological communications. We challenge everything from tone of voice, positioning, customer profiling and business personality, all in pursuit of extracting a brand’s uniqueness and finding the idea that will start a movement.

“We eschew quick fixes and short term results, in favour of slow and meaningful growth. This approach has been the foundation of our own business development strategy, which has now enabled us to expand our team.”

Graphic Designer and frontend developer, Nola McIntyre, joins Design Integrity with a wealth of cross-sector experience after working as an in-house graphic designer at Trove in Manchester and on a number of freelance projects.

Shillington graduate, Nola, spent six years working in finance and media valuation at Grant Thornton in London, before leaving to pursue a more creative career path.

Nola said: “My background means that I am able to bring many skills beyond graphic design to the table at Design Integrity. I developed a love of processes while working in finance and the life experiences I enjoyed while travelling and teaching English are invaluable when generating ideas and concepts. I hope this combination of skills will be able to support Design Integrity as it grows.”

The team has also been bolstered by the appointment of junior graphic designer, Na Yu. Na was placed with Design Integrity through St Helens Chamber of Commerce graduate scheme, on the advice of MSIF and recommendation of Stephen’s former tutor, Ian Mitchell, course leader for Graphic Design and Visual Communications at LJMU.

Prior to her appointment, Na was undertaking freelance projects while working in hospitality. She specialises in animation and motion graphics and is responsible for project delivery, working alongside the creative director.

Na said: “Stephen’s vision for Design Integrity matches my own approach to design work. I hope to bring fresh perspective to client projects through close communication, cooperation and sharing my best creative ideas.”

Speaking of the appointments, Stephen added: “Growing our staff base is an exciting and significant step in Design Integrity’s journey. Nola and Na bring exceptional technical skills, creative vision and diverse life experience to the team and with them on board I believe our business will continue to grow and thrive.”

This was posted in Bdaily's Members' News section by Nikki Girvan .