Partner Article

Erudus secures integration partnership with wholesale digital services specialist

A leading provider of food product data has announced another integration partnership, this time with a digital services specialist for the wholesale foodservice industry.

Erudus has partnered with RNF, which provides a suite of services dedicated and tailored to the industry including a mobile ordering app and a digital marketing and advertising platform.

Now, users of RNF’s Beam Commerce platform who have signed up to Erudus, will receive enhanced product data during the purchasing process.

It is the latest move from Erudus as it continues to promote the use of manufacturer data across the industry, having partnered with Nielsen Brandbank and launched integrations with other app providers in the last 12 months.

The partnership comes during a boom in demand for apps amongst wholesalers, with five wholesale foodservice apps now in use across the industry, despite none being launched until 2018.

RNF, which was established in 2009, became the first developer to create a bespoke mobile ordering app for the wholesale foodservice industry.

The developer works with 18 wholesalers, including Blakemore Wholesale Distribution and Bestway Wholesale.

Rob Mannion, founder and managing director at RNF, said: “The partnership is fantastic news, as we continue to see more foodservice operators switch onto the potential of mobile ordering and digital customer engagement.

“The data we receive from Erudus will form part of a high-quality user experience, seamlessly integrating product specifications into the ordering process.

“I’m pleased to be providing customers with reliable online information on their food products, in a world that is becoming increasingly aware of technology, and what we eat.”

Jon Shayler, chief operating officer at Erudus, added: “We’re excited to be linking up with a developer that is well-respected in the in the industry, and recognises the importance of data in the modern age.

“This means even more manufacturers, wholesalers, and caterers will benefit from Erudus, with just under 90,000 of them currently signed up to the platform.”

Erudus, which is approaching its fifth year in business, has experienced significant growth in the last year, including seeing its number of users grow by 800 per cent.

The data provider, which launched in 2014, hosts the specifications of major manufacturers including Heinz, Kellogg’s, and Unilever.

This was posted in Bdaily's Members' News section by Sam Harris .