Member Article

Interns bloom in Approach springtime appointment

Public relations consultancy Approach PR has appointed two new interns, providing valuable industry and workplace experience and bringing a fresh wave of creativity to the award-winning team.

The Ilkley-based agency has brought on Melissa Watson and Eleonora Izzo to provide account support across clients in sectors including B2B, consumer, hospitality, manufacturing and events.

Melissa (19) is currently undergoing a gap year before starting at the University of Leeds in September. Before beginning her course in journalism Melissa plans to travel. She visited Iceland earlier this year and is arranging trips to Budapest and Dubai as well as gathering work experience at Approach to aid her future career.

Melissa said: “I absolutely love coming into Approach, it’s an amazing opportunity and I really feel like part of the team. I’m so lucky to get such a variety of tasks and am learning things that will really help when I start my degree, including interviews, copywriting and social media planning and measurement.”

Eleonora (23) is currently studying an MA in International Communication at Leeds Beckett University. She spent her first semester studying in the Netherlands and has a passion for speaking multiple languages. With a wide range of experience across several countries, Eleonora adds a wealth of knowledge to the Approach team.

Eleonora said: “It’s wonderful to be here at Approach, it’s such a lovely environment and it’s the perfect way complement to my masters. Approach’s variety of clients, from retail to manufacturing, and admirable ethos really attracted me to the company. I’m very grateful to be interning with them and gaining some valuable experience alongside my education.”

Melissa and Eleonora are performing a variety of tasks including copywriting, media sell ins, social media planning and blog writing.

Managing Director, Suzanne Watson, said: “It’s so important for young people to gain industry experience as graduates with work experience are three times more likely to secure a job than those without. We always try to provide tasks to help develop their techniques for a future career and it’s a pleasure to see them grow in confidence and skill throughout their time with us.

She added: “Melissa and Eleonora are valued members of the team and we love having them in a day a week. They have been wonderful on client work as well as bringing a fresh pair of eyes to the office and always offering creative input. They both show the passion for the company that we look for in our team and their enthusiasm comes through in the work they do.”

Approach specialises in media relations, social media, event and campaign management and internal communications. With more than 60 years combined experience in the public and media relations industry, Approach’s client list includes Airedale Chemical, Gripple, Eatons and OnePay.

This was posted in Bdaily's Members' News section by Approach PR .