Wembley
Eleven Sports Media's logo can be seen on a Sunderland AFC's player's shorts at Wembley Stadium.
Rebecca Wayman

Sunderland AFC scores new kit deal with Manchester's Eleven Sports Media

Sunderland AFC has a new back-of-shorts sponsor in the form of Eleven Sports Media.

This is the first time a sports company has sponsored the football group in this way.

Said to be specialists in sports partnership programmes, Eleven Sports Media’s branding was displayed on the back of the club’s iconic black shorts for this season’s Checkatrade Trophy Final at Wembley Stadium.

Eleven Sports Media are synonymous within football for its innovative fan engagement platforms, including StadiumTV and StatZone.

Eleven Sports Media’s managing director, Matt Cairns, said: “Sunderland AFC are a club with a tradition of forging strong roots within their local community and for Eleven that is really important to us.

“That football community has been at the heart of what we do since 2009, with fans across the UK engaged, entertained and informed by our award-winning platforms.

“We have been looking to do something a little bit different to celebrate our tenth year and the opportunity to grow the brand with Sunderland AFC, a strong community club, who share the same values as Eleven, is the perfect partnership.”

Eleven is now in its 10th year, with a presence in the North East and its programmes firmly established at both Newcastle United and Middlesbrough Football Club.

SAFC’s managing director, Tony Davison, added: “We are delighted to partner with such an innovative and cutting-edge brand, and we welcome Eleven Sports Media to our ever-growing family of partners.

“Eleven’s presence within sport is instantly recognisable, and they are leading the way when it comes to fan engagement from stadium experience to social media, reaching millions on a weekly basis.”

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