Chelsea's King's Road welcomes plant-based pizza destination to its choice of eateries

Today (April 29), Sloane Stanley has revealed the opening of a new plant-based pizza concept at 342 King’s Road.

Humble Pizza chose the iconic Chelsea setting with a 1,200 sq ft dining venture space for 21 covers. The interior design is by Child Studio.

The design presents a contemporary take on the classic Italian café that were popular in London’s West End throughout the 1950s/60s. The interior pairs wood details with mosaic flooring and mid-century lighting and accessories.

Hannah Grievson, property director at Sloane Stanley, said: “Humble Pizza is a trend led concept providing a new experience, and another layer of diversity for the King’s Road.

“The concept will complement the existing catering offer, and provide a day out experience for shoppers enjoying the retail offering on the estate.

“We are confident that Humble Pizza will attract the attention of residents and visitors, who definitely have an appetite for new and exciting places to eat.”

Savills and Miles Commercial represented Sloane Stanley. Humble Pizza represented themselves.

Navid Mirtorabi, founder of Humble, concluded: “Humble Pizza presents a creative plant-based modern menu focussed around pizza topped with fresh flavours. Working with a landlord that would embrace our strong concept was an essential element to refine a modern dining experience.

“The King’s Road location plays to the brand’s strengths of being young and fashionable. This spirit motivated us to bring together a team to create a truly modern icon for the Chelsea area’s evolving food scene.”

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