Danish fashion brand opens first UK flagship on London's West End

Danish brand Wood Wood has opened a flagship store in Brewer Street.

This follows on from three successful presentations during London Fashion Week Men’s and with a sales showroom in the capital since 2014.

The Brewer Street location is said to be ideal in expanding the W.W. universe, providing a local hub for established fans while also attracting new customers.

“English music and subcultures alongside the English iconic heritage of clothes and fashion have always been a huge source of inspiration for Wood Wood.

Karl Oskar-Olsen, creative director of Wood Wood, said: “Not only within our collections but also in the way we create the output of our brand mix in our stores.

“The opening of the Wood Wood London store in Soho will define us as brand in the next period of our journey, and I’m looking forward to this adventure with great anticipation and humbleness.”

Wood Wood has stores in Copenhagen, Aarhus, Berlin, Frederiksberg and at Copenhagen Airport.

In the past couple of years, Wood Wood has witnessed significant growth, across the UK, Europe and Asia. Wood Wood is currently stocked at around 400 retailers worldwide.

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