Leeds marketing giants form communications partnership to bolster growth

Digital marketing agency twentysix has been appointed as a certified partner of marketing automation platform Force24.

The communications brands - both headquartered in Leeds - will deliver a fully integrated strategic marketing service to twentysix’s growing client base.

The 150-strong agency has helped many UK and international brands, including TalkTalk, ARLA and Procter & Gamble.

Ryan Scott, managing director of twentysix, said: “The agency-client environment is constantly changing, and we need powerful technology at our fingertips to deliver ever-increasing ROI to our clients.

“We don’t do anything based on assumptions or generalisations. Everything centres upon a user experience that brings about bottom line success for clients. We create, analyse, iterate - it never stands still.

“In looking for technology to complete our agency proposition, we wanted something that was UK-built and managed, proven, and not afraid to break the mould.

“We had the Force24 technology in our sights but found that the team shares a number of our core ethics too. Everything we do is subjected to our brutal focus on measurability and effectiveness - there’s no faking it.”

The partnership means that twentysix can now craft targeted multichannel marketing strategies for new and existing clients, powered by Force24’s GDPR-compliant automation platform.

It is hoped that the move will form a crucial part in the growth ambitions of the agency over the next three years.

The Force24 platform combines email, SMS, direct mail, paid search and social media marketing. The business acquired the social selling tool SoAmpli at the turn of 2019.