Nicola Jones
Nicola Jones, business owner of Vita Nova.

North East BIC supports local businesswoman in opening own treatments clinic

A local health professional has launched her own treatments clinic in Hebburn.

Having worked for the past 30 years as a nurse, midwife and health visitor, Gateshead’s Nicola Jones aims to use her clinical skills to provide a professional service.

After training as an aesthetics nurse and qualifying as a registered independent prescriber, she turned to the North East Business and Innovation Centre (BIC) to help her turn a career in caring into a commercial business.

A series of workshops and courses provided by the BIC’s startup programme enabled Nicola set up her own business Vita Nova, in addition to her work with the NHS.

She’s now running a regular clinic from premises within Hebburn’s Viking Gym, and said: “I’m starting my business at a really exciting time for the aesthetics industry, when there is now government recognition of the importance of clinical practice becoming professional and regulated and I’m proud to help set new standards of care and safety for clients.

“My clinical experience and qualifications as a registered nurse and independent prescriber give my clients real confidence that they’re in safe hands.

“I feel passionately that this is the way the aesthetics industry should operate, not only to ensure client safety but also to avoid putting more pressure on our already-strained NHS in the event of poorly administered treatments.”

Nicola reportedly credits the BIC’s support in creating her business. The North East Business and Innovation Centre (BIC)’s start-up programme is part-funded through the European Regional Development Fund (ERDF).

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