football
Rebecca Wayman

Local management startup gets on board with Newcastle United's exclusive business club

Pure Panel Management has partnered with Newcastle United Executive Club which provides local businesses to work with NUFC.

Becoming Executive Club partners enables the company to experience Premier League brand exposure during every matchday at St James’ Park, reaching 50,000 supporters and potential international audiences at each home game.

The business liaises between brokers, lenders, and buyers of residential properties; sourcing and processing valuations on behalf of their clients.

Pure Panel Management was formed in 2007 by David Gillam, who has owned panel management businesses for almost 20 years.

David commented: “Myself and my sons are season ticket holders at Newcastle United. We also have a facility at the Newcastle Falcons.

“I came up to the North East from Surrey, I love it up here; I brought my kids up here. They’re very much wedded to the area. We love the North East and love the sport - sometimes!”

In addition to increased brand awareness with the club, all of its partners are invited to events including Q&A evenings with former players.

David added: “The thought that we’d get our name out there was part of joining the Executive Club… We’re a small business compared to some others within our industry and we feel, in terms of name recognition, we punch above our weight.

“Our relationship with Newcastle United is part of our name awareness strategy.”

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