O2's ICON Outlet signs exclusive deal with luxury fashion events group

The O2’s ICON Outlet has signed exclusive fashion events company Showcase.

This is set to bring global brands into a new fashion landmark in London. The new 3,400 sq ft showroom in ICON Outlet will host its first retail event next month.

Working directly with brand partners and fashion houses, Showcase reportedly provides a fully managed, ethical and high volume sales channel, whilst creating an exclusive retail experience for brand fans.

Speaking on behalf of AEG and Crosstree, Marion Dillon, leasing director for ICON Outlet, said: “Showcase’s offer of exclusive sales with leading retail brands will appeal to our varying demographic whilst drawing in new brand advocates.

“These continual retail events will complement the ongoing rotation of leading entertainment, provided by The O2, and follows the launch of our Phase Two dining offer, enhancing further the fusion of retail, entertainment and dining.

Hosting private sample sales for its members. This includes womenswear, menswear, childrenswear, and homeware.

Katie Holland, CEO at Showcase, added: “Showcase provides a platform for leading luxury brands and we are excited to introduce this business model with our second showroom at ICON Outlet as we continue to evolve our retail offer.

“We know our exclusive luxury sample sale events will be popular with the premium outlet’s audience and look forward to launching our first event.

“I think our events will complement and enhance the fashion offer, now available at the world’s number one entertainment venue.”

CBRE and CWM are the retail leasing agents for ICON Outlet.