Member Article

Adtrak Creatives Secure Top Brand

Adtrak Creative has been appointed by Van Vault, the originators of in-vehicle secure storage and the No1 brand in the market, to create and deliver an integrated trade and consumer campaign.

Adtrak Creative is providing a comprehensive campaign for Giltbrook based Van Vault, which includes creative, design, video and social media. Adtrak Creative is the newly launched division of Adtrak, Nottingham’s largest digital marketing agency.

Celebrating its 21st anniversary this year, Van Vault is the market leader of boxes and drawer systems for storing and securing tools in vehicles. Sold in a wide range of distributors across the UK, its products are available in builders’ merchants and trades stores, as well as online. Van Vault’s range includes vehicle storage products, each designed for use in different types of vehicles, as well as secure storage for construction sites.

Tool theft is a growing problem, reports claim that a van is broken into and tools stolen every 23 minutes in the UK. Tool theft plagues many sectors, the construction industry specifically has recently reported that more than half of builders in the UK have had their tools stolen, according to new research by the Federation of Master Builders (FMB).

Adtrak Creatives’ brief covers design, brand development and outreach to a wide range of trade sectors from merchants to end user trades such as electricians and plumbers. A comprehensive press and media relations campaign is also being delivered by Nottingham based Eden Public Relations to maximise the activity delivered by Adtrak Creative and to support the campaign.

Eden PR has extensive trade sector experience which made them the perfect partner to support Adtrak with the Van Vault campaign.

Deborah Hunt, Marketing Manager at Van Vault added: “We were looking for a creative team that were able to provide us with a fully joined up approach, and this is exactly what the combination of Adtrak and Eden PR offers us.

“It’s a really exciting time for Van Vault, as well as being our 21st anniversary, we’re launching a new range of market-leading products which requires a fresh new approach and that’s why we’re investing in brand development, creative and a new social and media relations campaign.”

Adtrak’s Creative Services Manager, Sarah Shaw added “We’re delighted to have been appointed by Van Vault – they are a national brand who just happen to be based in Nottingham. This is a huge win for Adtrak Creative and is the perfect brief to showcase our branding and digital expertise.”

The team has recently been boosted by the addition of Jamie Neep in a new role as Creative Services Account Executive at Adtrak Creative.

This was posted in Bdaily's Members' News section by Rebecca .