Leeds United
BJ Stainless Fabrications' branding at Elland Road.
Rebecca Wayman

Leeds United Business Club strikes partnership with local metal fabricator

BJ Stainless Fabrications has partnered with Leeds United Business Club.

The business club enables the business to have its company branding displayed throughout Elland Road. Appearing each matchday, BJ Stainless Fabrications engage with more than 30,000 supporters at each home game.

Formed by Lee Jackson in 2001, the business manufactures a range of products from bespoke balconies to pharmaceutical equipment.

Said to have established a returning customer base, Lee explained how the business has continued to grow: “Developing excellent working relationships with local companies, we were able to invest in new technology that opened new doors to a different customer base. We’ve also set up separate waterjet and powder coating businesses.

“It’s let us become a leading force in fabrication work around Leeds. Rather than hanging on the tails of the bigger companies, we could then compete with what they were offering.

“It’s been a good 18 years of progression and we now employ eighteen people. Moving to bigger premises has let us employ more people, which is good for the community.”

The Leeds United Business Club stems from a partnership between Eleven Sports Media and the Football Club. Becoming a business club partner enables BJ Stainless Fabrications to reach a wider audience through increased brand awareness.

BJ Stainless Fabrications are now invited to exclusive partner events, which include Q&A evenings with former players, through the Leeds United Business Club.

Lee added: “Personally, I’ve opened up and got to know different sets of people by going to the events, which has been good. It’s something I hadn’t done until getting involved with the Leeds United Business Club and I didn’t know what to expect.

“It’s opened my eyes to who you can meet just by swapping business cards for a couple of hours; the amount of interest it can generate, which was great. I’d probably say that’s the main benefit, meeting like-minded local companies.”

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