Stockton industrial firm strikes major partnership with Middlesbrough FC
Stockton Bearings and Transmissions has partnered with the Middlesbrough FC Business Club Plus.
The company’s branding will be broadcast throughout every matchday at the Riverside, being viewed by thousands of local supporters and a potentially nationwide audience.
The business was formed by Pat Hodgers and Martyn Semark in 1990 and has grown to become the largest stockist, distributor, and supplier of bearings, power transmission and industrial and workplace products in the North East.
Dan Thurlwell, of Stockton Bearings and Transmissions, explained why the company chose to do the partnership: “People get an impression that the business just works within Stockton, whereas we’re more of a full engineering industrial supplies stockist supplying the North East and beyond.
“It was a case of letting a wider audience know, as well as being linked with the club that many of us support. We know a lot of our customers and potential customers will be at the games.
“Most of us are season ticket holders and we get to see the branding at every game. We get to see the company logo pitch-side and on the concourse, so you’re associated with the club and there’s pride in working for a company that’s linked to the club you support.”
In addition to the matchday branding, Stockton Bearings and Transmissions also feature on StatTracker social media content that is shared to the Football Club’s official channels.
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →
Enjoy the read? Get Bdaily delivered.
Sign up to receive our daily bulletin, sent to your inbox, for free.