Fast-fit operator going ‘back to basics‘ with opening of first UK franchise
The first-ever UK-franchised Quick Lane Tyre & Autocentre has opened in Reading, as the fast-fit operator brings a hugely successful North American chain to investors across Europe.
Quick Lane, which globally already has around 1,000 workshops on a license and franchise basis, has outlined its ambitious growth plans for the UK to provide its customers with transparency, convenience and confidence across 13 core maintenance and light repair services.
Just a few months after opening its first UK-franchised site in Reading, Quick Lane Tyre & Autocentre is undertaking exciting preparations to open two more locations in Bracknell and Prestwich in the immediate future. The company, which services all vehicle makes and models, is focused on its mission to give customers back the most valuable thing to them…time.
By implementing technology at the heart of the customer journey, alongside a fresh new outlook and ethos to team recruitment, Quick Lane is offering investors something different to the industry status quo. Its ambitious expansion plans offer the best possible network footprint to keep customers on the road with minimal disruption.
The Reading store was opened by Quick Lane’s long-term sponsee, British rally driver Louise Cook, before the company announced that further sites have already been agreed for Bracknell and Prestwich. These ambitious growth plans are part of a wider expansion strategy, which has already seen Quick Lane move into Germany in early 2019, where two brand-new centres have opened in Krefeld and Hennef. These new European locations help to complement the already strong USA operation that’s been running for a number of years on a licence basis.
Quick Lane’s focus on delivering ‘time as a commodity’ shows the company understands that customers value products and services that give them back time into their day – time to spend doing what they prefer, rather than the inconvenience of vehicle repair.
John Dines, UK operations director, Quick Lane UK, commented: “We are focused on providing convenience with confidence by maintaining a transparent and consultative relationship that keeps customers returning. Motorists are keeping their vehicles for longer and this offers an exciting opportunity for investors to launch their very own customer-focused tyre and MOT brand in the UK.
“We work closely with each Franchisee, helping them achieve their potential in their exclusive allocated territory. Our Franchisees are guided through the pre-opening phase and provided with effective, ongoing support from identifying and securing location and premises, workshop layout and specification, team recruitment and training, data-driven marketing and PR, in addition to experienced and dedicated Local Operations Managers.”