Member Article

Award Winning Family Attraction Stockeld Park Appoint Zeal for Website Revamp

Renowned family adventure venue Stockeld Park have appointed digital agency Zeal to revamp their website.

The Yorkshire based attraction wanted to update their website to represent the scale of the park and the ever-growing number of activities available.

The park has a unique opening schedule and ticketing structure that needs to be easily digested by potential customers and managed by Stockeld Park’s marketing team throughout the year.

The finished website will offer customers a seamless and personalised website experience, tailoring content to help customers find the information they need, when they need it.

Starting with an audit of user journeys and customer website experience, Zeal are working closely with Stockeld to improve the look and feel of the site. Optimising user journeys through a content restructure, visual refresh with flexibility in page layout and personalisation features.

The project will act as a springboard for Stockeld’s 2019/2020 overall marketing strategy.

George Grant, Stockeld Park Estate Manager said, “We are delighted to be working with Zeal to enhance our website and overall online presence to more fully reflect the scale and quality of what we offer here at Stockeld.

“Today, a company’s website is the vital gateway through which the vast majority of both new and existing customers first come to visit, and ensuring our site provides customers with the information they need and the fullest appreciation of who we are is consequently of paramount importance. We are confident Zeal possess both the expertise and creative ability to help us achieve that ambition.”

Ross Featherstone, Head of Development at Zeal said “We’re really excited about working with Stockeld Park and helping the team there revitalise their digital offering.

“Both Stockeld Park and Zeal are focussed on putting customer experience right at the heart of all our decisions. Adding on-site personalisation to the site is a natural progression of this outlook and we’re looking forward to launching a site that will offer the same personal customer experience as the one delivered at the park itself.”

This was posted in Bdaily's Members' News section by Maryska Grant .