Watford FC
Rebecca Wayman

Watford FC Business Club reveals exclusive partnership with Harrow-based accountancy

DNS Associates is now a partner of Watford FC Business Club giving it opportunities to experience brand exposure at a Premier League club.

Through the company’s association with the football club, DNS Associates’ logo is broadcast to more than 20,000 fans at Vicarage Road throughout every Watford FC home match, as well as a potential global audience.

The business began in 2004 and has achieved much acclaim for its services to small businesses; contractors; sole traders; and within the construction industry.

Business development manager, Rikesh Shonchhatra, spoke about the new partnership: “We enjoy seeing DNS Associates being associated with Watford FC and other multi-million-pound companies. It’s important.

“If someone goes into the concourses at half-time, there’s a chance they’ll see DNS on one of the screens and they may be persuaded to give us a call when their tax returns or end of year accounts are due.

“It gives everyone associated with the business immense pride to see our branding at a Premier League stadium.”

The Watford FC Business Club is formed through a partnership between Eleven Sports Media and the Football Club that enables regional companies to be associated with a global sports brand.

This approach enables DNS Associates to engage with Watford supporters at various points, both throughout and away from matchdays at Vicarage Road.

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