Two international fashion brands move into London's White City Place

Stanhope, Mitsui Fudosan and AIMCo have revealed Global Brands Group and global fashion supply chain management specialist Li & Fung are moving their main Europe office to London’s White City Place.

Global Brands Group provides some of the biggest fashion labels, including renowned brands such as Calvin Klein, Disney and Katy Perry and for managing the brands of celebrities like Jennifer Lopez and David Beckham.

The $3.2bn turnover business offers services for brands including designing, developing, marketing and the selling of fashion, accessories and footwear and kids products.

David Camp, chief executive of Stanhope said: “We are delighted that Global Brands Group and Li & Fung have chosen WestWorks as their new headquarters.

“They will be a great addition to the fantastic mix of tech, creative and fashion companies already based at White City Place and will help cement White City’s position as a leading global business district for world class companies.”

Li & Fung, with a turnover of $18.83bn in 2015, will also be moving into the same space as its sister company Global Brands Group on the fifth floor of the WestWorks building to drive efficiencies, create a more flexible working culture and promote the sharing of ideas.

The global supply chain specialist has a network of over 17,000 people in over 40 different markets, which enables its portfolio of fashion brands and retailers to navigate the digital economy.

Headquartered in Hong Kong, with regional offices in China and the US as well as their European office in London, both companies will be moving from their current location in the Woolworth Building on Marylebone Road to White City Place by the end of this year.

The new office will be the European headquarters for both businesses, with the move aiming to create a more adaptable workforce and help each company continue to build on impressive growth in Europe.

Eiichiro Onozawa, managing director of Mitsui Fudosan, added: “Global Brands Group and Li & Fung have chosen to make White City Place their new permanent home for their European headquarters, joining a host of world leading companies located in White City.

“The move highlights how White City has quickly become a destination of choice for ambitious innovative businesses seeking world class facilities, a prime location and renowned transport links.”

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