Joanne Matthews
Joanne Matthews, founder of Ten Health and Fitness.
Rebecca Wayman

High-end health club secures £4m investment with private equity firm

Ten Health and Fitness has secured a £4m growth capital investment from Foresight Group.

The investment underpins Ten’s plans to roll out the brand to additional locations across Greater London, aiming to double business within three years.

One of the pioneers of the boutique fitness sector, Ten is the only London boutique provider to bridge the gap between the world of fitness and the medical sector.

Founded by Joanne Mathews in 2007, Ten opened its first studio in Notting Hill, with its Dynamic Reformer Pilates programme drawing several clients including models, actors and influencers.

During the fundraising, Ten was advised by Tamweel Capital.

Joanne Mathews, founder and managing director of Ten, said: “Our mission has always been’to bring more Ten-ness to more people in more places’, and we’re really excited about being able to drive the pace of growth in line with our ambitions, with the goal of becoming the market leader in wellness within the boutique health and fitness sector.

“We’re really happy to be partnering with Foresight on the next stage of Ten’s evolution.”

The company’s ninth studio is under construction just off Tottenham Court Road, with further expansion plans to be announced shortly.

David Turner, senior investment manager at Foresight, added: “Ten offers a unique proposition in the wellbeing and clinical fitness markets and we’re delighted to be partnering with Joanne and the wider team to support the next stage of their growth.”

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