Axe throwing
Rebecca Wayman

New venue openings for urban axe throwing company following £1.5m investment

Whistle Punks is to open two new venues in Q4 of 2019 following £1.5m investment from Edition Capital.

Whistle Punks, founded in 2016, is said to be the first business to bring urban axe throwing to the UK. The entertainment ‘demand’ for this has seen the company see a 60 per cent rise in its customers since 2018.

The locations will include a 4,500 sq ft venue in London, as well as one in Bristol. Other openings across major UK cities are planned for 2020 and beyond.

According to Savills, the leisure industry now accounts for 14.3 per cent of consumer spend, including events like crazy golf and axe throwing. Millennials reportedly spend less on products and more on experiences such as these.

Harry Heartfield, partner at Edition Capital, said: “We are delighted to be working with Whistle Punks and supporting them through their next stage of development.

“With a fantastic product and a great team, they have a very bright future in an industry that is thriving.”

A major development for Whistle Punks will be to introduce a kitchen and full service bar in new venues going forward.

The business also plans to further develop infrastructure for sustainable practices as part of its CSR strategy.

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