football
Rebecca Wayman

Huddersfield Town is betting on a good season with new sponsorship deal

Huddersfield Town FC has announced Paddy Power is the club’s new title partner for the 2019/20 season.

Founded in Dublin in 1988, Paddy Power is one of the most popular bookmakers in the UK and Ireland. The gambling brand has an audience of millions, and this is said to be its first ever front-of-shirt sponsorship in England.

Huddersfield Town’s commercial director, Sean Jarvis, said: “I’m delighted to be able to announce our new title partnership with Paddy Power today [July 15].

“The front-of-shirt sponsorship is very important to the Club and it was vital that we stayed patient to get the right commercial deal.

“We did that and it’s paid huge dividends through this new relationship with one of the most modern-thinking, pro-active businesses in Paddy Power.

“This represents the largest shirt sponsorship deal for Huddersfield Town outside the Premier League.

“The team at Paddy Power has already been fantastic to work with in the embryonic stages of our new partnership and I can’t wait to build on that working relationship as we move forward.”

The club’s new home kit for the upcoming 2019/20 Championship season will be revealed this Wednesday (July 17). The first alternative kit follows on Wednesday July 24, ahead of the pre-season game at Doncaster Rovers.

Paddy Power’s brand marketing director, Michelle Spillane, added: “We are excited to announce that we are Huddersfield Town’s shirt sponsor this season, our first foray into shirt sponsorship.

“They’re a club which, first and foremost, value their fans and know what it means to be a football supporter. We’re confident this deal will bring some bite and bark to The Terriers’ upcoming season.”

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