Superdry's new 10,000 sq ft unit, located on South John Street
Rebecca Wayman

Klarna adds major London brand to its cohort of 'pay-later' retailers

Superdry has partnered with Swedish payments provider Klarna.

Now, Superdry customers are able to pay for their purchases at a later date than upfront, or via installments.

The partnership comes as Superdry continues to focus on offering a better customer experience for its new and returning shoppers, with Klarna identified as the ‘best’ payment partner for its customer base.

Michael Rouse, chief commercial officer at Klarna, said: “Partnering with Superdry and helping them bring a first class shopping and payments experience to their millions of consumers, has been a fantastic process bolstering their existing reputation as an innovative brand.

“It’s an exciting new partnership and another global retail superbrand added to our portfolio”

Charlotte Wilson, head of ecommerce at Superdry, added: “When we looked to update how we let our customers pay, Klarna was an obvious choice for us.

“Renowned as the ‘payments people’, we wanted to deal with experts who could offer simple onboarding, allowing our customers to receive maximum flexibility with minimum disruption to site.”

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