JBL ‘Raise the Bar’ with Immersive Campaign
JBL’s latest campaign immerses viewers in lifelike audio experience, allowing them to test their products, in the comfort of their own home. The campaign entitled ‘Raise the Bar’ features a Vikings theme; it displays a collection of dramatised videos clips on a microsite with AR audio simulations using a cinematic soundtrack.
Aimed at millennials and young, urban professionals, the new JBL sound bar promises to enrich your home entertainment system for exciting movie and game nights. Dave Seedorf, Digital Marketing Manager of JBL: “The launch of the soundbar series is a big moment for us and we wanted to raise the bar – quite literally – in ways we reach our consumers, through innovation and high-quality content.”
“Because dull stock photos or too technical examples do not fit with JBL, we have set up an engaging and, above all, a fun campaign that leaves consumers curious to know more.”
João Inácio, Creative Director at Dept, adds. “From the first video online to the moment of purchase offline, we’ve designed a campaign that is not only perfectly catered to our target group’s behaviour and the platforms they use the most. The result; a 360-degree experience that ensures that you can almost hear that lifelike audio in your own living room.”
The ‘Raise the Bar’ campaign is being executed across multiple channels, aiming to engage new and existing customers, and demonstrates the immersive experience that a JBL soundbar delivers. In crafting the campaign JBL collaborated with Dept and Made For Digital.