Baby brand takes steps towards growth with South Tyneside expansion

A baby brand has relocated to new larger premises in South Tyneside as part of an expansion drive.

Nuby, which is based in Boldon Business Park, has moved to new premises over six times bigger than its previous site to house new operations.

Helen Curran, head of marketing at Nuby, explained: “We have brought our warehousing, which was previously outsourced to a third party, in-house. We can now handle all of our deliveries directly from our offices and warehouse in Boldon.”

The brand, which specialises in products such as baby bottles, breast pumps and weaning aids, is stocked in outlets such as Aldi, Amazon, Asda, Boots, Morrisons and Tesco.

As well as bringing Nuby’s warehouse operations in-house the new 28,096 sq ft base will accommodate the firm’s growing team, with a recruitment drive planned for later in the year.

Maria Burnell, managing director at Nuby, commented: “We looked at a variety of premises in South Tyneside suitable to allow for our planned future growth.

“There was never any question of leaving the area, it’s a good location for recruiting staff and the premises suit our growing needs.

“We’re expanding really fast in the UK and have gone from three people 10 years ago to 42 staff working across the business. The speed of change and recruitment has been quite dramatic and the motivation and happiness of the staff is so important to me and the success of Nuby.”

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