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Students’ Emotional Fitness app Fika shortlisted for Start-Up of the Year Award

Fika co-founders Nick Bennett and Gareth Fryer recognised for pioneering new approach to student wellbeing

Students’ Emotional Fitness app Fika has been shortlisted for Start-Up of the Year at the Natwest Great British Entrepreneur Awards.

Fika, which launched in February 2019, rolling out across UK universities nationwide, was one of eight companies in London and the South East of England recognised for pioneering new initiatives in technology.

Fika specialises in helping students build their emotional fitness, improving their resilience, confidence, focus, motivation, empathy and active listening skills - and enabling more students to flourish, at university and beyond.

The Fika app offers five-minute emotional exercises designed to improve student attainment, retention and employability as well as wellbeing. Unlike other apps, the Fika app is designed for students to use face to face with each other as well as on their own, with positive implications for social inclusion at universities.

Together with its university partners, Fika is on a mission to spark a genuine cultural shift in the way students think about and approach their emotional health - destigmatising mental health and safeguarding the wellbeing, relationships and careers of the next generation.

Nick Bennett, Co-Founder & CEO of Fika, said: “Five months on from beginning our work with UK universities, it feels great to be recognised for what we’ve achieved, and for the potential of our mission. Thanks are due in particular to our university partners, and to everyone who has believed in, invested in and supported us.

“We have big work ahead of us and can’t achieve the genuine cultural change we want to see in the world alone. We are calling on all universities across the UK to join us in our mission, and help us build a brighter future for student wellbeing through our science-backed, peer-to-peer-based approach. We are stronger together, so come on board to help us enable more students to flourish, at university and beyond.”

Fika is pioneering a new approach to wellbeing, drawing on sports psychology and physical fitness culture to increase the desirability of emotional fitness in young people - aiming to close the gap between social perceptions of physical fitness and emotional fitness.

The company is working with sportspeople and athletes to raise awareness of how students can benefit from the mental fitness training athletes receive to build and hone their performance - from training for a big event, to visualising their goals, to staying motivated and resilient in the face of adversity.

Gareth Fryer, Co-Founder & Director of Fika, said: “Physical fitness entered the mainstream three-to-four decades ago, and today we all know how it benefits our health and wellbeing. We want to make regular emotional exercise as mainstream an activity as physical exercise - demonstrating through our research how transformative it can be for our careers, studies, relationships and personal lives.”

This was posted in Bdaily's Members' News section by Joe Thompson .