Shopping centre owner to launch upside-down experience at Metrocentre

Shopping centre owner intu is set to launch its popular Upside Down House at the Metrocentre in Gateshead.

intu will also bring these upside-down experiences to five other UK shopping centres that it owns, including Manchester’s Trafford Centre and Braehead in Glasgow.

Upside Down House UK first launched in Bournemouth in 2018, but is now in an exclusive partnership with intu to recreate this experience at some of intu’s biggest shopping centres.

The attraction features an inverted two-storey house with upside-down rooms for visitors to explore, offering them the chance to get a ‘zero-gravity’ selfie. The interior design of each house will reflect the character and history of its local surroundings.

Roger Binks, customer experience director at intu, commented that the Upside Down House “has been a huge draw at intu Lakeside and perfectly complements the transformation of this much-loved centre into a place to relax, unwind, eat, play and shop.”

The CEO of Upside Down House UK, Tom Dirse, said of the partnership: “It is an astonishing opportunity to showcase our unique attraction in more high footfall locations now than ever.”