Rebecca Wayman

Klarna's partnership with ASOS hops across the pond to boost customer satisfaction

ASOS and Klarna have partnered to expand into the US.

With the original UK partnership kicking off in 2016, ASOS and Klarna have extended tjeor reach to the US market to offer flexible payment options to customers.

London-headquartered online fashion retailer ASOS sells over 850 brands as well as its own range of ASOS Design clothing and accessories.

Eve Williams, brand experience director at ASOS, commented: “At ASOS, we want to give our customers choice in everything we do - whether that is in the range of ASOS Design and branded products, fast delivery options or payment options.

“We know these are all important to our customers - the addition of Klarna as a payment method in the US will help provide the best customer experience for our US customers.”

Customers can now choose either to pay with four equal payments collected bi-weekly or in 30 days - with no interest or fees.

ASOS believe this benefits customers, considering 22 per cent of shoppers say they struggle to afford the latest trends and would like an option to pay in instalments or pay later.

A third said having the option to pay for their online purchases in four equal payments would help them better manage their finances and a quarter (24 per cent) said it would mean they could buy more high-end products they could not usually afford.

Klarna aims to solve these issues with flexible payment options, such as its pay-next-month scheme.

Michael Rouse, chief commercial officer of Klarna, added: “Extending the ASOS partnership into the US speaks to Klarna’s global reputation among both its brand partners and customers.

“ASOS offers an accessible shopping experience. Paired with Klarna’s smoooth user experience and capabilities, customers in both the US and UK are now able to experiment and express themselves in the latest fashions with confidence.”

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