Faith in Nature's CEO, Joy Parkinson
Faith in Nature's CEO, Joy Parkinson.

Member Article

Brexit uncertainty not stopping Faith in Nature

Bury-based independent natural beauty brand, Faith in Nature, is putting its faith in Europe, agreeing their latest international deal with prestigious French retailer Monoprix.

Against a backdrop of Brexit uncertainty, this £5.8m turnover SME is determined that it will be business as usual and is continuing to develop new relationships across Europe.

Faith in Nature’s deal with Monoprix will see 16 hair care lines rolled out across 270 stores from August.

Speaking about this latest export agreement, CEO Joy Parkinson said, “Despite the current uncertainty surrounding Britain’s relationship with Europe we are continuing to develop our international business – both within the EU and outside.

“We continue to trade positively with our existing EU customers and this deal with Monoprix demonstrates that business is continuing, despite all the media coverage about the impact of Brexit.

“To mitigate against any difficulties with the eventual Brexit deal we have been buying additional stock of our natural fragrances that come in from Europe in case there are any issues at the ports.

“Overall, we remain vigilant as a team watching Brexit developments, but our main focus is continuing to build momentum on our fantastic range of award-winning product ranges.

Natural health and beauty as a category is showing strong growth – so we and our customers aren’t letting Brexit slow us down or distract us too much.

“We have also built up our stock holding to cope with additional stock requests from our European partners should they wish to order extra stock but even this hasn’t been an issue to date.”

Faith in Nature produces products including shampoo, conditioner and body wash in variants such as Lavender & Geranium, Coconut, Seaweed & Citrus, Grapefruit & Orange, and Aloe Vera. They also have a household cleaning range. Products are of 99% natural origin, contain no SLS or parabens, are vegan and animal cruelty free and are made here in the UK.

Faith in Nature exports to 46 international markets, 17 of which are in Europe.

This was posted in Bdaily's Members' News section by Charlotte Gribbin .

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