Meow Slush
Nad Gilani, a director of ONG Food.
Rebecca Wayman

Hull family business meets customer demand with new slush brand

A Hull-based family firm is bidding to add to the city’s famous foods with a new product.

ONG Food - based at The Deep Business Centre - has unveiled Meow Slush in response to supposed customer demand.

Nad Gilani, a director of ONG, said: “We’re already selling Meow Slush at locations in Hull and much further afield, partnering with leisure and tourism businesses and talking to major wholesalers. We hope Meow Slush can become the next big food brand from Hull!”

ONG was a re-seller for Slush Puppie for eight years until the deal ceased in 2017. ONG is continuing to supply other products including Rollover hot dogs, Pizza Cones, Eat Square pies and Magic Corn, as well as coffee machines.

However, customers still wanted to buy slush from ONG, therefore the company began to explore making its own. Following ingredients, equipment and prices research, it worked towards a spring 2019 launch.

Nad’s six-year-old daughter Rose came up with the name: “I was dropping her off at school one morning and told her we needed a name for the new product.

“A ginger cat walked past and was meowing, so Rose meowed and said we should call it Meow Slush. You can’t ignore advice like that!”

The ginger cat has become the face of Meow Slush, which is now on sale at shops, fast-food restaurants, leisure centres and other sites including Hornsea Freeport and The Deep tourist attraction.

ONG aims to make Meow Slush eco-friendly with its packaging, and low in sugar.

Freya Cross, head of business and corporate at The Deep, concluded: “It’s great that ONG, as one of our Business Centre clients, is selling its products through The Deep because we are committed to working with sustainable suppliers.

“ONG have generously donated food to one of our Business Centre clients who prepares meals weekly for Hull Homeless Outreach in our kitchen. They also engage with many of our clients when they are ready to trial new products and flavours.”

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