Channel 4's Leeds HQ extends partnership with global tech and operations firm

Accenture has extended its collaboration with Channel 4 to establish new opportunities to the broadcaster’s streaming platform ‘All 4’.

The collaboration was revealed today (August 27) within its new National HQ in Leeds. Together, Channel 4 and Accenture are set to create new roles responsible for the development of Channel 4’s All 4 service.

The roles aim to tap into the region’s emerging digital ecosystem. Accenture has collaborated with Channel 4 to develop All 4 on several platforms since 2017.

Channel 4 and Accenture will work together on digital product design and development in order to improve the velocity and quality of new products and features on the service.

Keith Underwood, Channel 4’s chief operating officer, said, “I am pleased to extend what has been a highly successful partnership with Accenture; All 4 has achieved record growth rates and increased customer satisfaction in recent years.

“By working in partnership with Accenture from within Channel 4’s National HQ in Leeds, we aim to build upon this success whilst harnessing the significant strengths the city has in digital and tech and amplify our impact on the local ecosystem.”

Over 20 million viewers are now registered with All 4, which was up 18 per cent year-on-year in 2018. This includes more than two-thirds (70 per cent) of all 16-to-34-year-old diverse consumers in the UK.

Dan Farrell, a managing director for Accenture Digital and Channel 4’s client account lead for Accenture, concluded: “Increasing uptake and industry competition in the online video market requires that Channel 4 continue to innovate and bring pioneering services and viewing experiences to its viewers.

“We are committed to bringing the best of Accenture as we work with Channel 4 in Leeds and support the broadcaster to retain its leading position as an innovative media brand.”