New Yorkshire-based PR agency launches to support rural businesses across the UK
Former ilk agency Senior PR Manager, Rhiannon Bates, has launched a new boutique PR agency to support rural businesses and charities across the UK.
Based in Leeds but operating nationally, Garnet PR specialises in rural lifestyle & tourism brands that connect people with the heritage, nature and the countryside.
Over the last 10 years, Bates has worked with some of the UK’s most popular visitor attractions, conservation organisations and animal charities. She has managed PR, celebrity engagement and campaigns for brands including the Woodland Trust, ZSL London Zoo and Dogs Trust.
Most recently she was Senior PR Account Manager at award-winning integrated communications agency ilk in Leeds, where she managed campaigns for visitor attractions including Lotherton and Thackray Medical Museum.
She said: ‘With current trends encouraging people to step away from their screens and get outdoors or connect with nature, there’s never been a better time for rural businesses to thrive.
“Rural brands and attractions can help people connect with the countryside and its heritage through products or experiences. And with staycations and support for British brands on the rise, the time has never been better to celebrate them.”
Garnet PR will focus on celebrating, supporting and growing rural businesses and charities. From full content management including PR, social media, blogs and celebrity and influencer engagement, through to coaching for small business owners, Bates wants PR to be accessible to all; from one-man bands right through to popular and thriving visitor attractions and brands.
Garnet PR has already built an impressive client roster including rural lifestyle brands The Little Tweed Co. and The Wriggly Tin Wine Company, equestrian book specialist Jane Badger Books, and Lincolnshire’s historic Grimsthorpe Castle.