Partner Article

Huthwaite International invests in senior team with new Marketing Director

HUTHWAITE INTERNATIONAL INVESTS IN SENIOR TEAM WITH NEW MARKETING DIRECTOR

Following continued success across the globe, South Yorkshire based Huthwaite International – a world leading global provider of sales, negotiation and communication skills development – has appointed a new Marketing Director, Rachel Massey, to its team.

With over 20 years of marketing experience, Rachel will be responsible for Huthwaite’s strategic marketing communications across the globe, she will be driving the company communications forward via the launch of pioneering new products, and shining a spotlight on the importance of investing in core skills, such as effective negotiation, which can work to help businesses flourish regardless of the economic climate.

Rachel commented on her new appointment: “Huthwaite is a marketeers dream, it has history and heritage, a strong USP and owns the world-famous SPIN Selling® brand, theory, data and model. In my new role I’ll be harnessing these USPs to further strengthen the business’ strong reputation for quality sales, communications and negotiations training with some of the Globe’s leading businesses.

Tony Hughes, CEO at Huthwaite International, added: “Rachel brings a wealth of experience to this role and we are particularly keen to see what her expertise will deliver. We are confident that she is well positioned to help grow the global presence of our business.

“This is a really exciting time for Huthwaite. The company is currently seeing real growth, with the recent launch of our Collaborative Learning platform and the continued success of SPIN Selling – the oldest and most successful sales methodology. There are more exciting things in the pipeline, so it’s great to have Rachel on board to help us continue with our vision.”

Huthwaite International has been providing sales and negotiations training across the globe for over 40 years.

This was posted in Bdaily's Members' News section by Sinead Morrissey .