Makeup
Rebecca Wayman

Entrepreneurial beauty platform closes successful £1.9m fundraiser on Seedrs

blow LTD has closed a £1.9m fundraise from Unilever Ventures today (September 12) alongside 530 investors on Seedrs.

This is blow LTD’s - a beauty services provider to customers’ homes - third investment round on Seedrs, having previously raised £1.5m in investment on the platform.

The round was led by blow LTD’s existing investor, Unilever Ventures, which has invested £800k and is in advance of a larger institutional round.

Unilever Ventures is the venture capital and private equity arm of Unilever, which invests in startup companies in the personal care and digital sectors.

Proceeds from this fundraise will be used to deepen its penetration in the UK and prepare a European launch, planned for 2020.

blow LTD’s CEO, Jo Thompson, said: “This has been a key growth round for us in preparation of larger Series B in 2020, so we are delighted to have returned to Seedrs, welcome back our existing supporters, and pick up some new ones along the way.

“This is an extremely exciting time for the business as we continue to solidify our place as the go-to destination for all beauty needs that can fit into a consumer’s lifestyle, not around it.”

blow LTD is aiming to disrupt the beauty services market, delivering 360,000 beauty services to date. It has also expanded its service offer to 50 different treatments, including blow dries, makeup, nails, massages, lashes and waxing in Greater London, Manchester and Birmingham.

Launched by co-founders Dharmash Mistry (venture capitalist and entrepreneur) and Fiona McIntosh (former editor-in-chief of Grazia and Elle) in November 2013, blow LTD is a UK beauty app for beauty needs.

Customers can book and rate professionals via mobile apps or online on demand.

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