Jeff Pfefferkorn, Head of UK Sales, MainAd

Member Article

MainAd appoints Jeff Pfefferkorn as Head of Sales UK to drive expansion and market growth

MainAd, the advertising technology company specialised in global ad display and video, and creator of machine learning DSP, Logico, has announced the appointment of Jeff Pfefferkorn as its Head of Sales UK. This strategic appointment will drive MainAd’s growth in the region, and strengthen its relationships with existing UK clients.

Pfefferkorn brings to MainAd more than 20 years’ experience working with media agencies – transforming and growing global brands. He has in-depth knowledge of directing strategy, business development, sales, and marketing, and has been integral to the launch of several ad tech startups in the UK. Pfefferkorn’s previous roles include Business Director at Spark Foundry and Global Business Director at Starcom; both agencies are part of Publicis Media.

“I’m thrilled to join MainAd as Head of Sales UK at such a critical stage in the company’s growth,” commented Pfefferkorn. “I’m facing a fresh challenge of expanding MainAd’s presence in the UK market, and spreading the word about its disruptive technology – Logico. I’m looking forward to combining my knowledge of the UK market with this superb product that utilises machine learning and big data.”

Based in London, Pfefferkorn will head up MainAd’s UK operations, focusing on expansion and providing customer-centric experiences for MainAd’s growing client base. He will be directly involved in the strategic development of MainAd’s product offering, specifically educating UK clients on Logico’s robust technological solution that has the ability to transform the growing in-app and video retargeting space.

Michele Marzan, CSO at MainAd, said, “We are delighted to have Jeff on board with his strong and diverse background in sales, marketing, and business development, which spans both B2B and B2C sectors. His appointment will help to further develop our services, and his extensive knowledge will be a valuable asset to our growing client base.

“Jeff’s arrival comes right before the next important MainAd project, which is related to expansion in the US, out of New York. The Logico DSP is evolving thanks to our collaboration with top-tier clients and agencies. This collaboration is key to finding the right solutions for the new challenges of the digital advertising industry – a vital component in all media strategies nowadays.”

This was posted in Bdaily's Members' News section by Leigh-Ann Hunn .

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