Alternative apparel brand launches flagship in London's West End

Shaftesbury has revealed that sock brand Stance has opened its flagship store at 45 Carnaby Street.

Situated in London’s West End, the 800 sq ft space is set to showcase the performance and lifestyle collections and brand collaborations that Stance has to offer. This starts with the NFL, and is set to launch an exclusive Carnaby design for the store.

Stance was founded 10 years ago, and is set to continue championing its ‘Punks & Poets’ group of cultural influencers - artists, athletes, stylists, performers - with connections to the brand.

Samantha Bain-Mollison, head of retail at Shaftesbury, added: “We are excited that Stance has opened in Carnaby.

“The brand’s creative and experimental style of retail fits perfectly in Carnaby and is a welcome addition to the iconic street.”