Member Article

The Behaviours Agency wins GreenThumb brief

The Behaviours Agency has been appointed by GreenThumb to develop its brand strategy.

Starting immediately, the project will involve in-depth research of consumer behaviour and competitor analysis as well as developing a robust understanding of the market and GreenThumb’s position.

GreenThumb is the leading provider of lawn treatment services in the UK. It approached The Behaviours Agency to help grow its brand.

Sue Benson, Managing Director at The Behaviours Agency said: “It’s fantastic to work with this established brand. We’ll be using our behaviour-led approach to identify opportunities for the business to shine and grow.

“As well as providing insights and a strategic way forward for the brand, we’re also discussing how this can be brought to life through marketing communications in the future.”

Vicki Mapplebeck, Marketing Director at GreenThumb said: “We’ve been talking to The Behaviours Agency for a while. They have shown good knowledge of our category and have extensive experience of helping brands to grow, so we felt they were the right team for the job.”

This was posted in Bdaily's Members' News section by The Market Creative .