Uber-rival Bolt boosts capacity and credentials with new XL offering in London
Ride-hailing app Bolt is introducing an XL category to cater for larger families and groups travelling in the capital.
This expands the options available to Londoners who want the convenience of app-based booking but need to hire a larger vehicle.
Bolt, formerly known as Taxify, is an on-demand transportation platform with over 25 million users in 30 countries.
The introduction of the new XL category follows Bolt’s successful launch in London in June 2019 and comes amid increasing demand from Bolt’s customer base for larger capacity vehicles.
Bolt are seeking to challenge the dominance of Uber by providing a wider variety of vehicle choice, as well as boosting their social and environmental credentials to position themselves as an ethical businesses within the booming gig economy.
The company has made a number of commitments as part of its environmental strategy.
In September, Bolt announced that all journeys taken using its platform in Europe are now carbon-neutral, making Bolt the largest ride-hailing platform in Europe to voluntarily commit to doing so.
With a €10m investment up to 2025, Bolt aims to offset its contribution to the European transportation sector’s carbon dioxide emissions by at least five million tonnes. Bolt also charge drivers a lower commission than other ride-sharing platforms, allowing them to offer lower prices for riders, whilst providing more take-home pay for drivers. Sam Raciti, Bolt UK’s country manager, comments: “Bolt is committed to delivering an exceptional service to its customers and offering larger capacity vehicles is an important element of that.
“It is also vital to achieving the aims of our ‘Green Plan’ environmental strategy, as large families and groups can now travel together in a single vehicle, thereby reducing the carbon footprint of each individual passenger.” Bolt has multiple service offerings, including private hire drivers and electric scooter rentals, and is one of the fastest-growing transportation platforms worldwide. Its investors include Daimler, Didi Chuxing, Korelya Capital and TransferWise co-founder Taavet Hinrikus.
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning London email for free.
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing
Is your business ready for the trade union change?
Government 'must take its foot off businesses' throats'
Upskilling key to civil engineering's future
Why apprenticeships are becoming a strategic asset
Business growth requires the right environment
OpenAI decision a wake-up call for our tech plans
Understanding the new Employment Rights Act
Why global conflict is a cyber risk for UK SMEs