The Radial Path Team.JPG
THE RADIAL PATH TEAM … left to right, Tasmin Lockwood, Ruth Plater, Daniel Veti, Syamsul Rozmey, Alan Moses. Photo Credit: Angela Carrington at The Bigger Picture

Member Article

Radial Path's global expansion

A NEWCASTLE marketing agency has extended its reach globally after signing ten new clients from around the world.

Radial Path specialises in tech and telecommunications marketing and has grown massively from its base at Hoults Yard in Byker.

The agency was only set up two years ago when owner and CEO Ruth left her Silicon-Valley-based role. She’d identified a gap in the market for inbound marketing, going beyond the press release and trade show that the tech and telecoms industry has traditionally relied on.

In July alone the company began to work with clients in Europe, the United States, Canada, Australia, and some closer to home in the North East.

Ruth said: “As a start-up and someone delighted to be working with other start-ups, we couldn’t have wished for a better start ourselves. We’re sector focused, so work with businesses across the globe who want an agency that really understands their market challenges.

“This has led to us working with exciting start-ups on the edge of the sector, looking to shake things up in areas such as AI, blockchain, cybersecurity, network automation, edge and cloud computing and Software as a Service (SaaS).

“We also deeply understand the specific challenges start-ups face, which is why we’ve built our agency to be as flexible and reactive as possible. I’m really excited to help our grow their businesses and make waves in the tech and telecoms space.”

Radial Path’s recent worldwide wins include: • SpeakIntelligence - Amstelveen, The Netherlands • Maplewave - Halifax, Canada • CacheFly - Chicago, United States • Epsilon - Singapore, Malaysia • Access4 - Brisbane, Australia • Afrika Tikkun - Johannesburg, South Africa • NexusGuard - Hong Kong • Burhill Partners - Toronto, Canada • Bartr Technologies - Newcastle, United Kingdom • OminiClouds – Dubai, UAE

“We’re obviously delighted to be working with so many forward-thinking, innovative companies around the world, but we haven’t forgotten our roots and we’re proud to be the only dedicated technology and telecoms specialist marketing agency in the region, which is surprising since the region is pushing to be the next big tech and start-up hub,” added Ruth. She was born and brought up in Newcastle, where her parents have operated some of Tyneside’s most iconic bars, including the Barley Mow and The Egypt Cottage. They currently operate the legendary Tyne Bar in the Ouseburn Valley.

Ruth started her career in the telecoms and digital infrastructure space when she moved to Cologne to work as International Communications Manager for the Eco Association of the German internet industry before moving to global carrier network IX Reach Ltd, which became Console Connect, headquartered in Silicon Valley.

Console Connect became PCCW Global in 2017, the same year Ruth left the company to set up Radial Path. The company has expanded since then and now consists of a team of six, with one based in Johannesburg. Radial Path moved to Hoults Yard a year ago.

“I’d been hotdesking with a friend and owner of J6 Films/Mango Studios from the Yard for a while and it was the natural place for us to establish the business – there’s such a buzz about the place,” explained Ruth.

Her ambition is for Radial Path to exceed a turnover of £1m within five years – and the company is well on the way, with a forecast of well over £400,000 for year three.

This was posted in Bdaily's Members' News section by Hoults Yard .

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