Newcastle tech firm strikes partnership with Sunderland AFC

Sunderland AFC has partnered with tech firm Advantex to enhance the club’s technology and communications.

Established in 2002, Advantex has created a communications solution aiming to connect the entire club - from the ticket office and club shop - to the Academy of Light and Stadium of Light.

The partnership has seen Advantex introduce a multiple-server-based solution alongside Mitel’s virtual software to connect the entirety of the football club.

Advantex’s sales and marketing director, Steve O’Connell, said: “The partnership with Sunderland AFC is one that we are particularly proud of as a business, and adding such a local brand that is steeped in history to our list of partners is fantastic.

“Having the chance to showcase some of the most innovative technology on the market is always great, but to do it with SAFC is brilliant.”

Sunderland AFC’s business manager accountant, Roger Whitehill, added: “At Sunderland AFC, how we perform off the pitch is as important to us as to how we perform on it, and Advantex help us to ensure we always deliver innovative solutions to help us succeed.”

Advantex’s partnership with SAFC is one of many recent wins for the firm, which celebrated its 17th anniversary this month. The firm currently employs around 60 people at its Gateshead-based head office.

It works with clients including Rockliffe Hall, Newcastle International Airport and END Clothing.