Seedrs CEO
Rebecca Wayman

Seedrs strengthens equity investment capabilities with latest tech partnership

Private equity investment platform Seedrs has partnered with market intelligence provider CityFALCON.

This is set to launch new sector pages as it aims to switch up how investors access and engage with the early-stage asset class.

From today (October 31), investors will be able to browse sector-specific pages, which will also contain news articles from over 2,000 publishers powered by CityFALCON.

Joel Ippoliti, chief product officer at Seedrs, said: “Our ambition has always been to bring the liquidity and the transparency of the public markets to private equity investment.

“Our goal is for investors to come to Seedrs and discover new opportunities just as easily as they might on Netflix and to conduct a level of pre-purchase researchS just as conveniently as they might on Amazon. This is just the beginning of our journey beyond crowdfunding.”

The concept behind the launch of news pages comes from adding a growing research layer into the investment decision, so investors can look at what sectors are trending and discover recent developments about startups in that sector.

Ruzbeh Bacha, CEO and founder of CityFALCON, added: “Having invested in private companies and startups myself, I’ve realised the pain for investors in conducting pre-purchase due diligence and tracking progress post-investment.

“We, at CityFALCON, are working to cover all the content that investors need to make informed decisions - news, company filings, sentiment, analytics and alternative data.

“The current news integration is only a start, and we hope to work with Seedrs to provide as much transparency as possible in the private markets where it is not easy to find timely content.”

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